AaB esport

AaB e-sport is an e-sport club in Denmark for young adults. You can watch the website live here: https://aabesport.dk/

The target audience

The target audience plays e-sports because they want to be the best or have fun with friends. The target audiences' motivation affects the look and feel of the website.

Brief

AaB e-sport needed a new website to attract new members. The website needed a more modern look and a better information architecture.

Color choices

The company's color scheme is primarily red, white, and black/dark grey which shows on the logo, merchandise, and overall visual identity. To match the company's visual identity, we used their color scheme on the website. Before we changed the website design, the website was white. To make the website have a gaming feel, we made the website look more like other gaming websites: Primarily dark.

Result

The website is made in WordPress in the Avada theme with some custom HTML and CSS to fix details. The e-sports website got a new design and information achitecture. The shown pages are the contact page and the news page.