Logo and Packaging Concept designs for a natural ginger brand

This is a logo and packaging concepts I did for my clients from Just Ginger a while ago.

I wanted to create a brand that feels very elegant, modern and organic, and would appeal to the healthy-eating conscious audience.

Hence, the thin script font, custom ginger illustrations made from scratch, stamp like ginger icon in the logo, and the custom made icons on the right.

All in all, I'm very happy with the way the packaging turned out, and I think I really manage to capture the feeling I was looking for in the brand. That's why I decided to share this with you, even though this concept didn't make the final cut, and the client decided to go with another direction.

What do you think? Do you like this concept?