Eco Sew (Ecosse)

The aim was to create an up to date logo that would reflect the purpose of a small tailoring business. Business focusing in using ecologically sourced materials.

This tailor is French who is passionate about Scotland; this fact inspired me to incorporate Ecosse word (Scotland in French) in the ECO SEW logo.
My goal was to create a logo that would project reliability, sincerity and excitement.

The key elements in the logo ECO SEW: word Ecosse, bright colours that stands for an excitement, bold and straight forward lettering that represents stability, reliability and professionalism.
The key feature of the logo are two overlapping ‘S’ letters that are also shaping letter 'o' in the word 'eco'.
In my presentation, I wished to portray some features of the trade, also remind how beautiful Scotland is. Here are seen elements of a needle swooshing through the lettering, thread, and icons that usually appears on clothing tags. In the background, I used image of Scottish mountains.

Colour suggestions for the logo – lime green and white, or green and orange.