Gilmour Industrial Design - Brand Identity

G.I.D. is an industrial design firm from Australia that makes custom machine parts for all kinds of industries. The brand identity, as you can guess, is created using the initials (G,I,D) that come together in the middle to form the classic 'saw tooth' factory roof.

Isn't that what product design is all about, bringing together the given elements to create something that's functional & meaningful ; )

This is my first shot. Have a nice day folks!