Remita Hospice Booklet

Remita Health has a diverse target audience of many backgrounds and ethnicities. For this brochure, Remita wanted to target the Spanish speaking community through a dual Spanish and English informational booklet. The information was provided in story format titled “The True Story of Hospice”. The company wanted to move away from photos and create a comic style booklet brochure using eye catching vibrant colors. While still keeping in brand, professional and respectful to those in hospice care.
We wanted to make sure that our illustrations would connect with Remita Health’s customers in away that was relatable and evoked a caring and supportive feeling. Therefore, we created a color palette that was vibrant and bold. This allowed for the booklet to feel more friendly and personable. Each character was illustrated to represent the look of employees as well as the characteristics of their customers to give it a more authentic feel.