Animal Instincts

Animal Instincts is a beverage brand, providing high intensity energy drinks to athletes and those needing a pick me up. The company’s mission is to provide various energy beverages with an urban aesthetic and play on drink names.
We wanted to ensure the Animal Instincts brand reflected the high energy, active lifestyle that its customers live, with a side of quirk and fun. As many people from many walks of life experience the Animal Instincts brand, showcasing this diversity through the creating various animal personalities, sets Animal Instinct apart from its competition. In doing so, Animal Instincts is not like the typical energy drinks on the market, it caters to those who like to be different, bold and represent who they are through the products that they buy.