Nike > Project Dystopia

Concept I had in my head this morning so I decided to turn it into something tangible... might inspire at least 1 person :)

What is (could be) Nike Project Dystopia? From too many of "stay at home", "don't move", "don't think", "don't fu*#ing"breathe", people simply stopped doing their daily routines, which in most cases includes giving up from any form of exercise as well! If we all stop living healthy, there will be no more health left. It's a dystopian future for sports and this project's goal is to rebuild that important yet crushed aspect of our lives. Heartbeat by heartbeat. Breath by breath.