Toastography

This was a logo concept that I kept in the vault. It was created for an Edmonton boudoir and portrait photographer.

The main graphic in this logo is a play on the light and dark of photography, and also the focusing of a lense. The accent gives this the flare and movement of the subject. I didn't pitch this logo because of ambiguity of the accent. I didn't think it was strong enough to brand long term, however I do appreciate the general vibe and appearance this gives.

The font adds flare, funk, fluidity, and a touch of elegance to the brand.

The colours are light, feminine, clean and professional. They add lightness to the brand without over taking the photography.

Client: Toastography
Agency: Spark & Pony Creative
Art Direction: Michelle Scully
Designer: Michelle Scully