Branding Wine Shop

A real character. We collaborated with Trésors de Bacchus, a small family run wine shop based in Sancerre to amplify their local, friendly and intrinsically French feel. Equipping them to capture the trend increase in online sales and expand their reach internationally.

With their name translating to ‘Treasures of Bacchus’ the notoriously cheeky wine god. We saw an opportunity for a unique character. A sommelier who enjoys educating you on wine, nearly as much as he likes to drink it. Sharing his expertise, with a little tongue- in-cheek. Paired with a flexible wordmark that expands and contracts to depict each part of the Tresors business ‘online sales and in-store tastings’ - when the world returns to normality. Full site & shop coming soon!