Good to Great

Variation of the cover for the book "Good to Great".
The book analyzes the experience of companies that have made the transition from good to outstanding performance, such as: Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo. These companies have maintained strong performance for 15 years. Thus, by 2000, investments of $ 1 made in 1965 in these companies would have increased 471 times, and investments in shares of all companies in the market would have increased only 56 times.

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