Toastography Logo

This final logo was created for an Edmonton boudoir and portrait photographer who was looking to elevate her brand and business.

The main graphic in this logo is a play on the physical camera but also a piece of bread (toast). She is widely known in the community as Toast so it was important to highlight this visually.

The font is approachable and adds flare, funk, fluidity, and a touch of elegance to the brand.

The colours are light, feminine, clean and professional. They add lightness to the brand without over taking the photography.

Client: Toastography
Agency: Spark & Pony Creative
Art Direction: Michelle Scully
Designer: Michelle Scully