Mirakee: Fresh Bakes

The Brand :

Mirakee is a bakeshop catering to those with an elegant taste in confectionaries. A home-grown brand, it provides delightful high-end bakes, while maintaining warm hospitality.

The Logo :

Drawing inspiration from wheat stalks, as well as the patterns formed on a freshly baked loaf of sourdough, the logo is meant to convey the simplicity and authenticity of the brand. The font 'Cormorant Garamond' is further customized to replicate the swirling patterns of frosting cream, matching the delectable and sophisticated nature of Mirakee's products. The font 'Helvetica', a sans serif, is used for the subtext, to build a contrast of precision against the Serif font. The teal blue colors add to the sophisticated personality of the brand and stand out in the crowds of pinks and reds of the bakery branding. The entire logo appears symmetric and holistic, meant to appeal to the senses, as the brand's products appeal to the taste buds.

Hope you guys love it as much as I do.

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Thank you everyone for checking out my work :-)

Happy Designing!