Medical Practice Branding

Here's an option I explored for a recent branding project. The project is now finished and ended up going with a different visual.

The red circle represents the customer, whether it be a patient or doctor, or a starting point. The blue circles represent the options and security that HB4S can provide.
Here the customer is surrounded and secured by HB4S services and personnel. The overall expanding shape symbolizes the hopefulness and empowerment patients will feel.
Red was chosen to signify urgency, a pain point, or confusion, while the calm blue is the relief.

HealthyB4Surgery is a Medical Practice specializing in the practice of perioperative medicine.

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