TADEE Skincare

https://www.behance.net/gallery/111049991/TADEE-SKINCARE-Brand-Identity

A Nigerian skincare brand that specializes in organic skincare product such as body scrub, bathing soap and many more. Founded in 2020 by Hussaina Muhammad, TADEE is formulated with natural ingredients that moisturize, nourish and smoothens the skin. Leaving you with healthier and young-looking skin.​​​​​​​

They wanted an identity and packaging that would stand out amongst its competitors, a design that is simple, modern and easy to recognize. Their previous identity didn't represent the band personality, it was too generic, complex and almost impossible to recognize. The brand wasn't reaching its target audience and this affected the product sales.

We design an Identity system that captures the brand personality, a design that encompasses simplicity and minimalism.

The logotype is set in the contemporary bold Serif typeface which features sharp angle and precise edges, conveying elegance and beauty. The logotype is an important element in the identity system and it will be used consistently and repetitively throughout different media platforms

A color palette of peach crayola and red-violet is inspired by the earth tone and nature. The colors give a sense of joy, modesty and friendship to the brand.