Descend Sports
Descend Sports is a ski and bike gear shop located in Vermont. They specialize in top-of-the-line safety gear, and wanted a badge-like, vintage-inspired design that communicated speed and energy as well as their commitment to safety.
This logo focuses on the descent moment: the bold, unbroken lines carry the viewer to the bottom of the mountain in a flash, but their placement within a bounding circle suggests containment and security.
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