Toodle Final Pt.01

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Sharing with you the final design we've developed for Toodle's visual identity.
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Toodle is an e-scooter and bike sharing solution made specifically for hotels. Using a dedicated mobie app, guests of partner hotels can have access to smart e-vehicles equipped with the latest tech and secondary locks for taking breaks away from the property.
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For this project, I decided to create the custom logotype from scratch instead of using an existing typeface. The process took several hours and is quite challenging. I enjoyed the learning process though and am quite happy with the final results. I also created a series of illustrations for the website and onboarding pages for the app. I'm excited to share them in my next posts.