Branding : Energy Drink

This packaging assignment required us to effectively brand and package an Energy Drink under the unique name given to us : JHAKAAS! My target audience was semi-urban teir 2 cities like ( Pune, Nagpur, Ahmedabad, Coimbatore, Bhopal etc ) & an age group ranging from 18 to 35 who were looking for a drink that would help them take a quick break from work to mentally relax and rejuvenate.

Find the complete project on behance : https://www.behance.net/gallery/Jhakaas-Energy-Drink/14541655