Kiddylab - Branding
KiddyLab is a children educational exhibition brand ecosystem that dedicates to build fun educational exhibitions for children aged 0-14. The concepts are "learn by doing", "learn through games", and "learn with family". They aim to provide a high-quality experience and learning environment for children and families.
The KiddyLab exhibitions are build to be small-scale but refined and beautiful. Based on these ideas, we were inspired by brand vision - "a small but infinitely wonderful world, like the starry sky" - ideated a visual system that is fun, modern, but also creatively flexible.
The main logo consists of a Star looking out from the window, which feels like a curious child is looking at the outside world.
We left the conventional window shape and tried with different geometric window shapes. The object behind each Star indicates the theme of the sub-exhibition. Books are for the Read&Play Exhibition, Landscape is for the Cultural Exhibition while the Museum is for the Museum Exhibition.
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