Rawr: Wildlife Camping

The Brand :
RAWR is a (hypothetical) tour agency that organizes expeditions to areas known for their wildlife. The name 'RAWR' is a combination of two words - Raw and Roar. The aim of the brand is to bring its clients closer to the raw, pristine form of nature and experience wildlife sightings like never before.

The Logo :
Prominently associated with camps, a campfire sets the base of the logo, while the silhouette of a lion formed in the flames represents the steady and powerful identity of the business, as also the sightings that may occur on a trip with RAWR.