Lawry’s as an Elevated Digital Experience

We implemented geolocation for four of the brands, so that users are automatically directed to the nearest restaurant location page, reducing the number of clicks users have to make to get to where they want to go.

We integrated restaurant events from the Lawry’s A La Carte newsletter automatically in a new Happenings section, so that users would not need to redirect away from the site to see what was happening at their favorite location.

Overall, bounce rate has been reduced by nearly 25% and page views have increased 129%. Site engagement has also increased by about 50%, with more people visiting the site for longer sessions.

Learn more about this project at our website