Tide Cleaners Direct Mail Campaign

I worked with Tide Cleaners on a 4-month contract where I designed both print and digital pieces. One of the major projects that I worked on was a direct mail campaign together with their marketing manager. I had already designed a piece for them (the control) and they we’re looking to run a test with a more creative/innovative design that really embodied their tagline, Life not laundry. You’ll see here the variable that I designed for them with improvements in typography and creatively using Tide color duo-tone treated photographs to show people living their life thanks to Tide.

The first design (control) won the test here by receiving more coupon redemptions. As a marketing designer, it’s always exciting to see your designs tested so you can learn what the audience is going to respond to!