Doktemu - Branding
Doktemu is a start-up that offers end-to-end medical booking services. This service helps patients easily book medical appointments to cut the queue in the hospital, also get medical knowledge and advice through the App.
The key message that Doktemu is trying to convey is welcoming, trustworthy, and simple. They hope to bring a glimmer of hope to their users through this service. Therefore, we ideate the logo to be a warm smile and a hug between the doctor and the patient.
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