Huntsville Transit Branding

The City of Huntsville, also known as Rocket City for its history with space exploration, was in
need of a full rebrand for its public transportation department, including renaming two of its
services, as well as the department itself.

It feels funny containing the scope of the project into that one sentence. Start to finish, this was
a 18 month long process that included multiple meetings with key members from the city, taking
multiple rides on the public transit to get an idea of the experience, a full naming brainstorming
process, full rebrand for the bus, accessible transit, and the transportation department, as well
as developing the style guide and supporting materials including the bus stop signs, services
brochures, and vehicle wraps.