Clean Fibers

Rejected mark I designed for a manufacturer that specializes in creating anti-microbial, anti-fungal and stain resistant fibers from recycled water bottles. I felt the water drop shape helped reinforce both the water bottle and cleanliness aspect of their product.

The client felt the mark focused too much on water and decided they wanted a more abstract shape instead.

--
A huge thank you to @pixel hint for the invite. Waited years for the privilege. Happy to be here!