Grumpy Duck

Made for an Etsy shop, Grumpy Duck offers a unique spin on the cutesy animal logos that populate the site. Not that there’s anything wrong with cute mascots! Heck, I’m a sucker for them myself. But in order to reach an untapped audience who isn’t as drawn to the kawaii as the rest of us, Grumpy Duck decided to go against the current with a less “cheerful” mascot.