Franklin Field Day Popcorn Parachute

The packaging uses colors found in the Franklin Field Day logo, but includes a brighter blue color and the color red that helps the package standout. Some of the packages make strategic use of the action imagery by having one of the subjects bleed onto the title panel (i.e. Tug of War), which adds an eye-catching dynamic to the design.

More by Cassio Vieira

View profile