Cryptoduck || UX & Usability Analysis + Full UX/UI Redesign

💬 The Project: A UX audit and a redesign of a cryptocurrency web platform
🤝 The Client: Cryptoduck.co
🔎 The Goal: Refining a web app for automatisation of cryptocurrency investing.

At the point of hiring our team by the client, the app was at an advanced stage of development. The client wanted to test it before the actual launching. During an in-depth usability audit we detected many errors. The client decided to commission us to redesign the whole product.

The Challenge:
📈 Improving the retention
💬 Increasing the efficiency of communication
👶 Simplifying interactions for non-professional users
⏩ Speeding up the process of creating new strategies

The Result:
🏆 Increase of the usability score from 60 to 94 points after the redesign
👍 A positive opinion of 90% of users testing the new version of the app

Check out full case study here 👉 https://boxless.studio/portfolio/cryptoduck/