Jastrzębie Brewery || Branding + Web Design (UX/UI)

💬 The Project: A corporate identity and a website for the Jastrzębie Brewery brand
🤝 The Client: Jastrzębie Brewery (Browar Jastrzębie)
🔎 The Goal: To create a brewery brand that would stand out among others – thanks to its passion, local patriotism, high quality, and craftsmanship. To design a website that would help with gathering users for a crowdfunding campaign.

The Challenge:
🎖️ Making a stand out craft beer brand
🏙️ Creating a visual association between the beer and the city it comes from (Jastrzębie Zdrój)
🍻 Designing bottle labels that would express the taste and the brand’s idea
ℹ️ Encouraging users of the website to enroll for a crowdfunding campaign

The Result:
💸 Almost 4 million PLN from crowdfunding (record in Poland at the time)
💌 Gathering over 2,000 registered users, enrolled for the newsletter through the website
🤝 Over 4,300 investors
📰 Over 500 mentions of the crowdfunding campaign in the media

Check out full case study here 👉 https://boxless.studio/portfolio/jastrzebie-brewery/