Jastrzębie Brewery || Branding + Web Design (UX/UI)
💬 The Project: A corporate identity and a website for the Jastrzębie Brewery brand 🤝 The Client: Jastrzębie Brewery (Browar Jastrzębie) 🔎 The Goal: To create a brewery brand that would stand out among others – thanks to its passion, local patriotism, high quality, and craftsmanship. To design a website that would help with gathering users for a crowdfunding campaign.
The Challenge: 🎖️ Making a stand out craft beer brand 🏙️ Creating a visual association between the beer and the city it comes from (Jastrzębie Zdrój) 🍻 Designing bottle labels that would express the taste and the brand’s idea ℹ️ Encouraging users of the website to enroll for a crowdfunding campaign
The Result: 💸 Almost 4 million PLN from crowdfunding (record in Poland at the time) 💌 Gathering over 2,000 registered users, enrolled for the newsletter through the website 🤝 Over 4,300 investors 📰 Over 500 mentions of the crowdfunding campaign in the media
Check out full case study here 👉 https://boxless.studio/portfolio/jastrzebie-brewery/