Joy || Branding & Logo Design

💬 The Project: A corporate visual identity for Joy and Joy Cafe brands 🤝 The Client: Joy 🔎 The Goal: To create a corporate brand for the Joy company, and several product sub-brands related to the parent brand.

The Challenge: ✏️ Reinterpreting a previous Joy logo 📱 Visual expression of the mobile “nature” of the brand 📋 Developing a modular identification of the brand ♾️ Applying the branding to both online and offline products

The Result: 📣 Enhancing the brand recognition 🔼 Increasing the loyalty of the current users 👫 Reaching new user groups 📈 Improving the positioning of certain products

Check out full case study here 👉 https://boxless.studio/portfolio/joy/