Joy || Branding & Logo Design

💬 The Project: A corporate visual identity for Joy and Joy Cafe brands
🤝 The Client: Joy
🔎 The Goal: To create a corporate brand for the Joy company, and several product sub-brands related to the parent brand.

The Challenge:
✏️ Reinterpreting a previous Joy logo
📱 Visual expression of the mobile “nature” of the brand
📋 Developing a modular identification of the brand
♾️ Applying the branding to both online and offline products

The Result:
📣 Enhancing the brand recognition
🔼 Increasing the loyalty of the current users
👫 Reaching new user groups
📈 Improving the positioning of certain products

Check out full case study here 👉 https://boxless.studio/portfolio/joy/