Laura Ljungqvist Design online portfolio

LauraLjungqvist.se is a collection of commercial work and self-initiated projects. The design of my online portfolio has made an evolution over the years. As most of my private and professional projects involve both digital and printed work, the ability for a cross over between the two is very important to me.

The initial design was light and inspired by material design. I wanted to both printed and digital materials to be cohesive, and for print purposes I opted for a light design to minimize elements of color.

This evolved into a project in which I attempted to simplify the design element, to be able to also provide a dark theme. This was both to be considerate of the viewer, but also to learn more of the practical implications of ethical design on the design process.

Currently the printed materials remain a light theme for print purposes. However I have decided to focus completely on a dark theme only. This is purely a selfish choice, because  I prefer it. I think if there is any space I should fully chase my own aesthetics and curiosity, it's in the work  that represents me as a brand.