Estella's Plus Closet — Brand Concepts

The only direction my client had was that she likes color + retro — other than that, I could just have fun! Tried to take that idea in a few different directions, using fun retro fonts and color schemes mixed with trendy design elements.

Concept 1 of 3 — Retro Abstract

Note: Some of the individual graphic elements used here were purchased as stock to minimize time/budget. Then I tweaked and used those to build out the unique brand system.