Brand Design Concept - Game On! Sports Drink

This was a design challenge that I participated in, the goal was to create three strange bottle designs for a brand that we would create and have a coherent theme for the product line.

I decided to go with a sports drink, aptly named "Game On!" to express enthusiasm. The drinks are shaped after the primary item used in each respective sport with objects complimenting them in the posters/ads to ensure that the viewer would not have to second guess what they were looking at.

Design challenges that I faced during the process were mostly due to physical restrictions. The ping pong paddle bottle for example needed to be thicker than a standard paddle to realistically be capable of holding a liquid without being comically and/or unrecognizably thick.

The baseball bat could be mistaken for a modern bottle with a wood pattern on the exterior. which is why the sloping sides were exaggerated to look mode distinctly like a baseball bat, and the complimentary baseball in the photo ensures that viewers don't misinterpret the product.