Johnson's Baby | Playstreet

Playstreet is a campaign co-created by BBDO Guerrero and Johnson's Baby where it advocates the need for drivers to slow down and drive more safely on streets where children play.

One can sign up the streets where their kids play mostly to have it marked on the Google Map and have its street view edited with a monster inspired by the children's drawings. Most importantly, data gathered from this campaign was sent to local government officials and GPS app makers to appeal for more street signs and alerts.

• Collaborated with the creatives team in designing websites
• Developed responsive websites based on given designs (NodeJS, VueJS)
• Utilized Google APIs in showing the map with customized markers and 3D photos of monsters in Google Street View

Article/s:
https://campaignbriefasia.com/2018/06/04/monsters-take-to-the-streets-o/
http://www.digitalmarket.asia/cars-meet-monsters-johnsons-babys-playstreet-campaign-safer-streets/