Mersey logo designs

Four logo options, client chose top left.

I crafted four options for Mersey Underwriting to choose from and created a logo that put Merseyside front and centre. With the iconic Liver Birds crafted from the MU initials it is instantly recognisable as a Merseyside company.

Mersey Underwriting specialises in facultative and programme reinsurance business. They tasked Zircom with creating a logo that portrayed their locality while remaining professional. As a Wirral based company with strong ties to Liverpool the focus was the Mersey tunnel, the path between the two places and merge with instantly recognisable Liverpool landmarks.

See full project here: www.designwithroar.com/mersey