Logo Construction

Pen and Lens developed a simple crest. The shield shape and arch through the middle serve to allude to a knight’s armor—a nod to the school’s mascot, a Crusader. Unlike other school brands, however, this logo serves to identify both academic and athletic branches of the school system. The crest then succinctly marries the crusader elements with a prominent ‘W’, and a cross at the center after the school motto, “Where Christ is Central.”

by: Studio Ostendo

client: Central Wisconsin Christian Schools

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