Premium ecommerce landing page

Hello, My Dribbble Friends!

This is a follow up landing page shot of the LUMA CANDLES project

The goal was to create the landing page optimized for conversions and to reduce bounce rate while maintaining a visually appealing and user-friendly environment using Nielsen Norman Group usability heuristics.

The landing page is comprised of 7 different sections from top to bottom:

TOP NAV - clear and simple with added system indication on both the categories and the shopping bag
HERO - First step of the conversion funnel, the main headline and hero photo increase interest in the product. Furthermore, there is a CTA button waiting to be clicked. There are tabs added on every individual candle containing its specific information in order to give more context about the product.
ABOUT - introduction of the product to familiarize and educate the reader
FEATURES - dropdown list with specific features and benefits of each product, explaining how these particular candles benefit the buyer's health and wellbeing.
PRODUCT -luxury minimalistic product card with the main point of increasing conversions. Sticking out important pricing information at the top of the hierarchy for attracting attention and an “add to cart” button in the top left.
AWARENESS - Telling potential buyers more about the brand's cause while describing the product as eco-friendly, offering to learn more to give specific information about how it is making a positive impact not only for the buyer but also for the planet.
FOOTER - page breakdown for quicker navigation, newsletter subscription for brands marketing purposes, and our beloved socials for further user's investigation about the products.

Tune in for more shots and breakdowns!
Love and support is appreciated ♥️