SIIT Logo

Logo design for SIIT group. Institute of Clinical Physiology, National Research Council, Pisa, Italy.

Made up of multiple professionals, the SIIT group (Sistemi Informativi e Infrastruttura Telematica) provides various services inside and outside the Institute of Clinical Physiology of the National Research Council in Pisa. Services range from e-mail management to DNS, server management, domain registration, help desk, network infrastructure, web development and biometric data collection. It is therefore a complex activity which includes software and hardware related services.

Typography ::

The choice of typeface for the brand reflects the multitude of services provided by the group.
I used the Myriad Pro, a typeface designed to provide many variations with high readability in a very wide range of sizes. I combined black and italic to represent the solidity and the dynamism of the group.

Concept ::

For the the graphic part of the logo, I aimed to abstract the multiplicity of services provided by the group into a simple, meaningful and representative symbol.
The goal is to communicate the group's spirit of cohesion and working philosophy.
The pictogram reinforces the concepts expressed by the typographic part by communicating the complexity of the services with a simple form.
The medical field, software, hardware and the combination of different skills that work efficiently in a group, but also the acronym of the group itself, also outlined by the combination of the shapes.

Color ::

The primary colors chosen for the brand are shades of green and blue, psychologically linked to the idea of ​​technology, reliability, productivity and often used in health care activities.