Art Direction: "New" for P2CPLUS Conference

With a conference themed "New", I developed the art direction and branding. It started with a wordmark that used RGB Fuchsia and Cyan to symbolize new life (such as baby blue and baby pink) but pushed it to the extremes of RGB to really blaze in digital environments. Resulting assets included screen graphics, website and web marketing, print handbooks, name tags, speaker intro videos, and postcards and posters.

This design was really fun and interesting! Through this process I found a deep appreciation for fuchsia, learned a lot more about Pantone colours, delved into foil stamping, and refined my bezier curve skills.

Photos by Leemarc Lao, Elise Powell, Deb Wong