Hooli - Motion UI - Intro

Hooli is a fintech specialist, gives bank solutions with biometric security to the users and merchants.

We facilitate the usability in the app with biometry, avoid risk and user complications. This is the great different characteristic that Hoolli has. Any money movement, buy or request that the user needs would be validates biometrically. We ensure that the user is who he say be.

Doesn't exist a passwords, bank codes and payment complications. With this borned the characteristic phrase of the brand: Simple, fast and secure!

I created the user experience and interface design. Also, I leaded part of the development team.

The chromatic pallet was a desition to create dynamism, variability and represents the different characteristics to people. I what to users feels integrate with the brand. The person variability that use Hooli is big, from teenages and adults. The chromatics vars and balance reflex this persons integration.

The typography used is the native of any operative system (San Francisco in iOS and Roboto in Android), a font dry stick doesn't compete visually with the rest of elements and it very easy to read. Also create integrity to read level and assimilation for the user.

The iconographic use is important because exist a lot of functions and concepts in the app. This elements, actions and concepts need to be explains and translated for the users. The iconographic representation is the easiest mental model for visualization of the environment.

Motion-ui is very important in Hooli because the interaction help that end user can focus his attention in the content. Also I use this technique to create fluid in the interaction.

For know Hooli you can visit my project in https://dribbble.com/matiasmartinucci/projects/3015834-Hooli or enter in https://hooli.la/