Central Wisconsin Christian Schools Brand Identity
Important to the Central Wisconsin Christian School brand is keeping in mind not only those it seeks to draw in but also those whom the brand identifies. With such a wide range of personnel, the brand needed to function on multiple platforms.
Pen and Lens developed a simple crest. The shield shape and arch through the middle serve to allude to a knight’s armor—a nod to the school’s mascot, a Crusader. Unlike other school brands, however, this logo serves to identify both academic and athletic branches of the school system. The crest then succinctly marries the crusader elements with a prominent ‘W’, and a cross at the center after the school motto, “Where Christ is Central.”
Each time a user views the mark, they gain something different which aids in the longevity of a K–12 timeline of identification. The logo is simple enough that a child can understand, adapt, and integrate with it while also being smart enough for an older student or staff member to adorn it. This logo paired with a typeface that balances modern fonts and a need to speak to children, plus a bright, bold color palette, come together to make a powerful, memorable brand identity.
by: Studio Ostendo