Eagles Rebranding Concept

Trying to wash the awful taste of 2020 Eagles
football away with an updated rebranding idea I had back in April. Updated uniforms & helmet to follow, along with a throwback color way!

My goal as it is with any (sports) logo design, is to find a way to connect the audience/fans with the identity in a purposeful way. Here, I wanted to integrate the logo with the city of Philly so I weaved in the Liberty Bell at the center of the Eagle.
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