Selected Leaf - brand refresh

Crafting a brand that challenges the status quo of the cannabis industry

ABOUT THE CLIENT
Selected Leaf is a natural health company that produces the highest quality pharmacist formulated CBD products on the market. The companies mission is to help make CBD become the future of natural health. Selected Leaf uses local Colorado organic farmers that only use extraction methods that preserve the plant's natural properties to create products that focus on the healing effects of CBD in the human body.

CHALLENGE
Selected Leaf wanted to create a brand that challenged the status quo of the cannabis industry and help get CBD products out of the smoke shops and into yoga studios, spas and grocery stores.

SOLUTION
The solution began with researching and crafting the brand strategy. Once the brand strategy was concrete, I refreshed the primary logo, created a logo system, introduced an energetic and approachable colour palette and chose a bold and flexible brand font. Lastly, I created modern package designs that focused on a natural look/feel with pops of colour to help them thrive in yoga studios, spas and grocery stores.

Check out the full project on my website:
https://kaejon.com/selected-leaf

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Do you have a project you’d like to collaborate on? Email me: hello@kaejon.com