Good! Snacks Protein Bar Branding & Packaging Design

True story: Our work for Good! Snacks was prominently styled onto the counter of Larry David's coffee shop on an episode of the HBO hit series, Curb Your Enthusiasm. ⁠
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How did the packaging capture the attention of the stylists working on the set?⁠
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Setting packaging design aside for a second, have you ever thought about why you call your products what you do? How creative are you with your product naming? Is there an opportunity to tie your product naming system into the core brand strategy and positioning? While sometimes it makes sense to keep it simple and obvious, you should always make sure you put thought into these details when it comes to CPG and food products with packaging that live in stores and online. ⁠
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There are times like these with Good! Snacks where getting a little clever and hip with a bold colorful package helped these bars stand out in a very saturated aisle in the grocery store, while creating a unique personality and stickiness to the brand, which in the end scored them a cameo on HBO.⁠