Amaury Bouquet (Personal Artist Brand Identity)

Through my research I quickly focused on two key words, spiritual & expression. I did not just want to capture the feelings from Amaury’s art but from him as an artist. Here's the brand values I used to capture the feelings I wanted to portray.

Brand Values
- Collaboration
- Expression
- Playful
- Creative
- Friendly
- Spiritual

The Humming Bird is playful, expressive, and a free spirit. Something I feel when I look at Amaury and his work. The feathers can also be seen as sunrays or flower petals. Representing collaboration of nature between the bird and plants/ sun.

I wanted a mark that would last over time. Amaury’s artwork mediums will change as you explore over time. However this mark will always present the brand values above which is key to Amaury’s personality as an artist which is then portrayed into his work. So, no matter what mediums he uses to express himself . The mark will always fit.

See the full project here: https://joeygreenwood.myportfolio.com/amaury-bouquet-personal-artist-brand-identity-system