Logo Design for Incluvations

As Senior Art Director for Connecting Dots Guru, I was honored to apply my full creativity and experience to this branding and website project for Jeannine Carter at Incluvations, a company devoted to equity for ALL. Originally conceived as “Inclusive Innovations,” this growing brand needed to unfurl its wings and own its elemental significance at this moment of history. Towards that end, we wanted to honor its origins, but simplify the name. When Sue Kramer devised “Incluvations,” I felt the waves of inspiration hit me instantly. After that, it was a matter of finding a sophisticated typographic treatment (usually starting with the 1930s) and some form of iconic anchor. As students of art and anthropology, we always turn towards fine art and cultural iconography for our primary references. The idea of the labyrinth is a strong visual representation of the concepts and challenges involved in creating inclusion. There are many paths to knowledge, with many changes of direction and shifting destinations. We know Jeannine, with her deep experience and strategic brilliance, now guided by her future-facing brand identity and marketing toolkit, will be able to reach the companies who need her the most; to guide them toward the best paths and solutions within the world of equity & belonging. Visit the new site at www.incluvations.com.