Surf landing page redesign

Landing page redesign mainly focused on online booking.

The client asked me to generate improvements maintaining the look and feel of the company, to make an a/b testing against the existent page and compare results.

What I did:

• Heuristic evaluation of the original site.

• Benchmark of competitor´s websites.

• UI Kit (color, typography, images, icons, space and composition)

• UX Writing+Copywriting improvements (value propositon and user actions)

• User flow mapping.

• Sketching, wireframing and prototyping.

• Hand-off and testing.

• Weekly meetings.

Some results:

• 50% shorter (pixels lenght)

• Faster loading (optimized images and less component to load)

• Clearer and more concise value proposition.

• Improvements in the conversion rate.

• More aligned with the post-click experience.

• They chose this proposal and implemented it in all the cities where they offered surf lessons :)

[2020]

Freelance work.