Wiener travel insurance | George Store
Hi people!
I am happy to share with you a part of how the products in George Store (a virtual store where you can contract or buy Erste Bank's products) were created, or what we had in mind when we developed them, which are now presented to the public through George, the pan-European platform that transforms banking with digital g(e)orgeousness.
As a UX/UI designer I am honored to be a part of a great project and I am particularly grateful I had the opportunuty to learn, colaborate and strive for better with my colleages from the Direct Channels Division in Erste Bank Croatia. I would especially like to thank Luka Savić and Vanja Đurinec, the more experienced guys, for direction and design decisions and to all the participants and colleagues who directly or indirectly influenced products development. You guys rock! 🙂
Finally, let's get to the point 😉
WIENER TRAVEL INSURANCE #CaseStudy
The goal was to enable our users to contract the desired insurance policy that protects them while traveling abroad (outside Croatia) through George Store, Erste Bank’s new online store.
WHY WIENER TRAVEL INSURANCE
On this product we started from the beginning. We had access to the forms, APIs and the constraints that had to be respected to be able to complete the Wiener Travel Insurance on the online form (Wiener sales). I started researching who the users are, what the benefits are, what the business goal is, etc.
LONG FORMS
With mandatory travel health insurance, it is possible to arrange additional coverage on the policy (which applies to most insurance companies). After benchmarking, we took a stand that the long forms (with a sequence of drop-down menus) on Wiener online sales requires a customer-focused design and a insurance that tells a story.
USER ORIENTED APPROACH
As the subject refers to traveling, and as a fact that travel is usually associated with excitement and fond memories, we wanted to make the process a simple yet pleasant experience. The information is presented clearly and concisely without unforeseen costs. Even though additional coverage(s) come with a higher price the benefits are obvious!