Final Logo Design for Specialised Glass & Aluminium

Final logo design concept for Specialised Glass & Aluminium. The final deliverables also included a stationery set, dl flyer design, and social media materials.

Specialised Glass & Aluminium are a new business producing and fitting premium glass and aluminium products across Brisbane. This includes everything from glass fencing and shower screens to structural glass, ceilings and floors. Their vision is to become the industry leader in their field.

Our goal was to create a brand identity that is professional and modern, presenting the company as a trustworthy provider of quality, Australian made products. Whilst the initial target market is high-end residential clientele, the identity must lend itself to a move into the commercial market in the future. The final mark must be smart, simple and incorporate glazing, communicating the company's extensive industry knowledge.

This final concept uses simple geometric shapes to create a letter S for Specialised, the sharp shapes also representing shards of glass. As with concept A gradients are used to create the feel of light reflecting on a glass surface. We stuck with the bright and eye-catching blue and green palette to give the brand a modern and vibrant feel, and to tie in with the colours commonly associated with their product offering.