Yoga Adventuress [concept]

Boredom struck my soul so in comes the totally fictitious Solluna Grimes who needs me to re-wild her brand.

Solluna is a nomadic yoga instructor who takes city dwellers on worldly adventures (i.e. retreats) to asana it up, laugh, joke, and of course expand their consciousness.

I imagined her "tribe" being busy creative urbanites who crave a funky and laidback experience that also invites them to embrace the wonders of our planet and mind.

The typeface used is "Moret" with very minor tweaks, while the splotches were created with acrylic ink and eventually brought into Illustrator where I played with blending modes (you can download them below if you'd like).

Next up is Solluna's website design.