Marlin Republic Identity Design

The Marlin Republic is one of the fastest-growing Sport Fishing Media & News. The business is in the scale-up phase and wanted to have a new mark that stands out among the fishing sports industry.

Since they expanding using apparel and other merchandise, they needed an iconic mark that can stand alone.

The mark needed to be applicable in small spaces like hats, caps and shorts as well as the large applications like billboards and posters.

We came up with a triangle shape with a Marlin fish in a negative space. The font was chosen carefully to match the shape of the Marlin and not to compete with the mark itself.